Jan 15, 2026
Brands
Shell Belle Couture: For The Beautifully Undressed
Sensual & Romantic Lingerie, Nightwear & Resort - for Life’s Precious Moments
Designed in New York and handcrafted in Kosovo, LIASTUBLLA merges bold femininity, couture craftsmanship, and modern luxury to create timeless eveningwear rooted in heritage and global elegance.

LIASTUBLLA represents a refined vision of contemporary luxury, one where femininity, elegance, and strength coexist effortlessly. With designs conceived in New York, the creative nucleus of the brand, each collection reflects a cosmopolitan sensibility shaped by modern women and global culture. Production, however, takes place in Kosovo, where skilled artisans bring each design to life with remarkable precision. This dialogue between a metropolitan design language and authentic craftsmanship results in garments that tell a powerful story—rooted in heritage, elevated by modernity, and designed to leave a lasting impression.
A Distinctive and Powerful Aesthetic
The visual language of LIASTUBLLA is unmistakable. The brand is known for its bold silhouettes, sculptural corsetry, airy tulle volumes, and intricate handcrafted finishes. Crystals are applied like artistic accents, catching the light and adding depth and drama to each piece. There is a deliberate balance between softness and strength: romantic elements are paired with confident, contemporary lines. The colour story transitions smoothly from signature whites and delicate pastels to intense, moody hues, appealing to modern brides, urban creatives, and women stepping onto the red carpet seeking a look that speaks for itself.
Craftsmanship with Meaning
At the core of LIASTUBLLA lies a commitment to authenticity and purpose. Each garment is meticulously handmade in Kosovo, where traditional techniques and couture-level attention ensure exceptional quality. The brand operates at the intersection of haute couture and modern fashion, offering designs that feel exclusive yet relevant. Sustainability is central to this philosophy, with collections designed to endure beyond seasonal trends. By producing timeless pieces and supporting local artisans, LIASTUBLLA reinforces its dedication to conscious luxury and the empowerment of women—both those who wear the designs and those who create them.
From a Single Machine to an International Presence
Founded in 2012 by designer Lia Stublla, the brand began as a personal dream in a small studio in Prishtina, equipped with just one sewing machine. Driven by the ambition to design garments that would stand the test of time, Lia gradually transformed her vision into an internationally recognised label. Today, LIASTUBLLA dresses women worldwide, from contemporary brides to icons on the international stage. The brand has become synonymous with sophistication and luxury, successfully bridging artisanal roots with a forward-looking, global perspective.
Couture Spirit, Contemporary Reach
Positioned as a luxury women’s eveningwear and designer brand, LIASTUBLLA is celebrated for its refined forms, couture-level construction, and enduring elegance. Each piece is thoughtfully designed to enhance and empower modern femininity through premium fabrics, precise tailoring, and flawless detailing. Collections are intentionally limited and carefully curated, sitting between couture and ready-to-wear—ideal for exclusive events, red-carpet appearances, and high-profile occasions. With its focus on exclusivity, European production, and a strong, cohesive visual identity, LIASTUBLLA stands firmly within the global luxury landscape while maintaining its distinctive, artisanal soul.