Opportunity For Retailers: How To Select The Perfect Brands For High Summer

The time has come to start ordering High Summer collections. This intermediate season is the peak of summer, and it exists due to a real necessity from the retail market. Consumers have a different behaviour during this period, and there is a quicker turnover. That’s because, unlike the broader Spring/Summer collection, during High Summer, people buy more impulsively, and they have a more immediate need to purchase items for school vacation days and travel. They are looking for new, lighter, more functional items and faster trends. Especially products that they can share on social media. It’s a highly predictable time; every year, consumers repeat these attitudes.

This is the perfect opportunity for retailers to explore new brands, since the risk is lower as a direct result of the predictability mentioned above and a lower impaired financial volume. High Summer is the perfect “curator laboratory” to test new products before committing to bigger orders in the main seasons. New or independent brands tend to have capsule collections, faster delivery, and flexibility in negotiation. They also usually have more authorial collections with a more authentic aesthetic. This aligns perfectly with the consumer desire to acquire unique items they can’t buy anywhere else during their travels. By introducing new brands to your store, you keep your mix fresh and up-to-date with the latest trends.

Retailers should look for brands that offer lighter, more functional items and products that are perfect for the summer holiday experience, such as:

• Linen, crochet, natural fabrics, and bold prints;
• Accessories that complete the “resort look”, like hats and statement jewellery;
• Beach and pool items, like swimwear, kaftans, cover-ups, bags;
• Day-to-night garments, like flowy dresses and co-ord sets;
• Outdoor activities items, like lighter clothes and active beachwear.

To select the perfect brands for your store, you must look for designers specialised in High Summer, evaluate the quality of the products, the type of delivery that best suits you, and identify the brands whose storytelling aligns with the summer holiday aesthetic and with your store’s style.

At BLANC, we have a diverse assortment of brands that are perfect for the High Summer season. We are proud to present to you some of them.

Lybethras

Lybethras is a Brazilian luxury swimwear brand created by women, for women. Its mission is to celebrate confidence, individuality, and timeless elegance. Rooted in craftsmanship and innovation, every piece empowers women to feel beautiful, comfortable, and unique. Whether by the pool, on the beach, or travelling the world, our designs inspire.

Henry Daniel Roma

Each Henry Daniel Roma piece is handcrafted in Italy, where traditional artisanal expertise meets contemporary design. Using the finest leathers and fabrics sourced from Tuscany, the brand creates items that are both timeless and expressive. From the casual elegance of our raffia-and-leather collection to the sophistication of our evening bags, each design balances texture, color, and finish to reflect the individuality and style of those who wear them.

Nelblu

Nelblu is a Peruvian brand for avant-garde, daring, and uncomplicated women. It delivers simplicity, delicacy, and elegance through garments that are an extension of the personality of the women who wear them. Subtle, the brand’s styles and prints reflect the strength of emotions and nature, embracing each and every body and personality.

Rose and Rose

Rose and Rose crafts relaxed, dresses, tops, and luxury resort wear that are beautifully embellished and versatile enough to accompany one anywhere. Its designs draw inspiration from diverse cultures and artisan crafts, creating unique detailing that reflects a global perspective. The pieces are made from natural fabrics and are perfect for warm sunny climates. Its discerning, well-travelled clientele seeks independent, undiscovered brands and is admired by friends for their confident dress sense.

Zelveti

Life is an endless journey, and the most precious treasures are the unique stories we collect along the way. At Zelveti, we craft jewelry that captures these moments, transforming them into timeless pieces of art. Each design is a silent witness to stories, reflecting one’s most authentic self. Crafted entirely by hand, our jewelry is made from the earth’s most precious elements, hidden underground for centuries, now brought to life to accompany our clients. Choosing Zelveti means embracing uniqueness, breaking molds, and celebrating every moment.

Paola Bernardi

Paola Bernardi is a Brazilian knitwear brand rooted in excellence, quality, and exclusivity. Each style is produced in small quantities with meticulous handcrafting, ensuring a refined finish and attention to every detail. The brand approaches knitwear as a true art form, combining textile innovation, refined design, and deep respect for the artisanal process. With a strong commitment to Brazilian talent and local production, Paola Bernardi stands as a symbol of timeless elegance and conscious craftsmanship.

Love Letters x

Love Letters x is a slow-fashion love story stitched into every seam, an ode to self-love, romance, and the timeless charm of travel. Rooted in the belief that love begins with us all. We craft ethically made, romantically inspired loungewear designed for women to fall in love—be it with themselves, a place, a feeling, or a memory. Each collection is a love letter to a beautiful destination, brought to life through thoughtful details, dreamy silhouettes, and sustainable practices.
These are just a few examples of brands available on BLANC’s platform. You can browse and buy other brands via the link below.