Beyond Borders: The Blueprint for Becoming a Global Fashion Brand

Our Business & Sales Director, Juliana Babin, has been working with BLANC for five years, but her experience in fashion started over 25 years ago. During this time, she has worked as a fashion consultant in the international fashion industry, focusing on Global Sales, Brand Strategy and Development, and Merchandising and Product Placement for companies ranging from designers to advanced contemporary brands. She has extensive knowledge of international wholesale and retail markets and a strong ability to build relationships, increase brand visibility, and maximise sales. She has sales experience in all markets, including North and South America, Europe, Asia, and the Middle East.

She has compiled her knowledge and experience in this market into an ebook titled Beyond Borders. This book was designed to help brands navigate the international expansion process, which Juliana knows can be challenging. 

Why fashion brands are struggling to go global

Digital acceleration changed everything

We all know by now that the internet changed everything; fashion is no exception. The whole world now lives at a faster pace; we no longer walk, we run. The distance between buyers and sellers has shortened, and as a result, transactions have become quicker. Retail buyers now expect to browse and shop 24/7, on their laptops, tablets, and phones. Social media is another force accelerating everything. Trends can now take over the world much faster. Consumers now expect constant novelty from fashion brands, who, in turn, must create and produce collections faster to meet this demand and remain relevant.

Competition is now higher than ever

Meanwhile, with digital tools, small batch production, global shipping, and direct-to-consumer channels, creating a fashion brand has become easier than ever. Now, whether they succeed is a different story. This results in brand saturation. Which in turn results in more competition. Buyers now have to review an endless number of collections every day, so their attention span is shorter. On the other hand, retailers are also facing tighter margins, higher costs, and shorter product life cycles. This forces them to be highly cautious and strategic.

How does this ebook help in this scenario

Strategy, strategy, strategy

Throughout her years of experience, Juliana saw many brands that wanted to go global but lacked structure, knowledge, and strategy. This led her to recognise the need to find a way to help these brands. There is no shortage of guides that provide basic information on the subject. But Beyond Borders, as the name says, goes beyond that. We offer you a strategic roadmap designed to help fashion brands grow with clarity, confidence, and structure.

Uniting both the creative and the business side of things

Our ebook provides an end-to-end framework to help your brand understand what it takes to start selling internationally, assess your readiness, structure your brand identity for different markets worldwide, and build a wholesale strategy with intention rather than improvisation. It’s essential to combine creativity with commercial thinking if you want your brand to succeed when going global. It’s not uncommon for designers to focus on the creative side and struggle with the business side of owning a fashion brand. This ebook will help with this by tackling essential questions like how to price your products according to the different markets you want to sell in.

A sneak peek at what you’ll find inside the ebook:

• How buying behaviour varies in the US, Europe, and the Middle East;
  
• What product mix does each market prefer;
  
• How sizing, colour, and fit differ by region;
  
• Why some brands flourish in specific markets and struggle in others;
  
• When boutiques offer more opportunities than big accounts.

If expanding your brand internationally is on your roadmap for 2025, this ebook will save you time, money, and many mistakes. Get your copy of Beyond Borders and start building a global-ready brand.