The importance of a strong social media presence for success in fashion wholesale

What’s the first thing people do nowadays when they want to know more about a brand? They look them up on social media, of course. If your brand doesn’t have a strong online presence, most people will be hesitant to trust it. That’s true no matter how you choose to sell your products, but it’s essential for fashion brands that sell through wholesale. This blog will discuss the importance of maintaining a strong online presence and provide tips on how to achieve it.

Why is it essential to have a strong social media presence?

As a fashion brand, you likely also use social media to research potential retailers before closing a deal. The same thing happens when people are trying to learn more about any kind of brand. Research conducted by Sprout Social during the pandemic revealed that the relationship between consumers and businesses relied heavily on social media for communication. It showed, for instance, that 80% of consumers expect brands and companies that have a social media presence to interact with their customers in meaningful ways.

Why do people use social media to analyse a brand before making a purchase?

There are several reasons. The most important one is that people tend to believe what other customers say about the brand and its products. And seeing what people are saying in the comments of your posts for themselves is social proof they can trust more than the comments you select to put on your website. Another reason to use social media in this scenario is so that people can see how your brand interacts with its consumers and responds to their comments, for example. This way, they can get a feel for your brand’s identity and understand if it aligns with their own. That doesn’t mean that having a website is irrelevant; it is still crucial for credibility and to provide more detailed information about your brand.

5 tips on how to improve your social media presence:

1- Know your brand’s personality and target audience

Social media is a great platform to showcase your brand’s personality, but to achieve this, you need to have a clear understanding of who your brand is. More than the products you offer, what’s the concept you are trying to sell? Who are you trying to sell to? These are essential questions you need to answer before elaborating a social media strategy. 

2- Use the trends to your advantage (carefully)

You need to keep an eye on trends, but don’t just jump on every one you see. It has to make sense for your brand. Also, you need to be quick. According to the 2025 Sprout Social Index™ Edition XX, 27% of consumers believe trend participation is only effective within the first 24–48 hours of a trend’s lifespan.

3- Create a social media calendar

It helps to plan out the content you want to share on your page. Content marketing is an effective way to connect with your clients by creating content that educates, entertains, and solves their problems. Having a calendar with the posts of the month will help you manage them more effectively.

4- Be active

You need to have regularity to create brand awareness. People need to see you to remember you. But try not to overpost and overload your audience with content. Experiment with different posting frequencies to determine what works best for your brand. Don’t forget that it’s vital to also respond to comments and direct messages.

5- Remember you are dealing with humans

People connect with other people; that’s why your brand needs to have a well-rounded personality that people can relate to, and it must be honest to sound genuine. Keep in mind you need to create relationships with your customers, not just try to push a product on them. Social media is also a great way to understand what your clients need, so take this opportunity to listen carefully.

It’s also essential to take full advantage of all the tools at your disposal. If you are part of a wholesale platform like BLANC, be sure to post the link to your brand page on social media and include it in your Instagram bio, for example.

In conclusion, having a strong social media presence helps build brand awareness, enhances communication with clients, and lends your business more credibility. All of which, in turn, can increase your sales.